AdWords API: New version and more quota

Posted on October 31

Our AdWords API team has recently announced the release of version 13, which brings a host of changes to the API. Among the added functionalities are new reports, new geo-targeting options, and the ability to retrieve Quality Scores and first page bid estimates for your keywords. For full details, please take a look at the release notes to stay up to date.

An application programming interface (API) is a set of routines, data structures, object classes and/or protocols provided by libraries and/or operating system services in order to support the building of applications. An API may be:

* Language-dependent; that is, available only in a particular programming language, utilizing the particular syntax and elements of the programming language to make the API convenient to use in this particular context.

* Language-independent; that is, written in a way that means it can be called from several programming languages (typically an assembly/C-level interface). This is a desired feature for a service-style API that is not bound to a particular process or system and is available as a remote procedure call.

The API itself is largely abstract in that it specifies an interface and the behavior of the objects specified in that interface; the software that provides the functionality described by an API is said to be an implementation of the API. An API is typically defined in terms of the programming language used to build an application. The related term ABI is a lower level definition concerning details at the asm-level. For example, the Linux Standard Base is an ABI (Application Binary Interface), while POSIX is an API.

The API acronym may sometimes be used as a reference not only to the full interface but also to a single function or even a set of multiple APIs provided by an organization. Thus the scope is usually determined by the person or document that communicates the information.

And as you update your campaigns for the holiday season, you’ll now receive 20% more API units until January 15th, 2009. While you may be increasing your API usage to keep up with the busy time of year, don’t forget that you can make the extra quota work even more efficiently by following these suggestions for “cutting API calories from your app” and avoiding the API holiday weight!

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:: Source: Inside Adwords

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1 Response

  1. Garrett Fornkohl
    March 20th, 2010

    And this is in spite of the fact that I’m happy when people who comment on my blog say something like “thanks for posting this.”




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