In an effort to further understand and improve the landscape of online marketing, Google has partnered with WPP Group to create a research program for faculty from universities worldwide. The participants will be challenged to develop a research project addressing a major question surrounding online marketing, such as the interaction between online and offline media [...]
Join us for the next series of The Google Marketer’s Playbook at ad:tech New York, beginning November 3rd. At these educational sessions, you’ll learn strategies from Google specialists to help you make the most of AdWords and other Google products such as Analytics and YouTube.
Topics include optimization strategy, measurement and tracking, and increasing reach, and [...]
Our AdWords API team has recently announced the release of version 13, which brings a host of changes to the API. Among the added functionalities are new reports, new geotargeting options, and the ability to retrieve Quality Scores and first page bid estimates for your keywords. For full details, please take a look at the [...]
We’re happy to announce the release of the AdWords API version 13 (v13)! V13 introduces several changes to the AdWords API; we’ve highlighted the main points below. For a complete list of v13 changes, please see our release notes.
V13 Highlights
* New geotargeting options: Target multiple geographic levels (countries, regions, metro areas, [...]
Recently, the AdWords Help Forum started posting weekly tips to help advertisers improve their campaigns. This got us thinking… why not share the love with our blog readers? In this spirit, we’ll periodically share some of these tips and tricks with you, covering everything from new tools to optimization strategies.
Today, we’ll start with unlocking the [...]
The Google Marketer’s Playbook is a series of educational talks where our experts discuss strategies for making the most of AdWords and other Google products such as Google Analytics and YouTube. You can attend the Google Marketer’s Playbook and hear advice on topics such as optimization strategy, measurement and tracking, and increasing reach during the [...]
