Concept Of Search Engine Optimaization for website marketing

Posted on May 12

Website promotion is the continuing process to promote a website to bring more visitors to the website. Many techniques such as web content development, search engine optimization (also known as SEO), and search engine submission, are used increase the traffic to a site

Search engine: Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines

SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Some industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.

An SEO technique is considered white hat if it conforms to the search engines’ guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines’ algorithms, or by a manual site review. attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.

Search engine submission: Search engine submission is how a Webmaster submits a web site directly to a search engine. While Search Engine Submission is often seen as a way to promote a web site, it generally is not necessary. Because the major search engines like Google, Yahoo, and MSN use crawlers, bots, and spiders that eventually would find all by themselves most web sites on the Internet.

List of some famous search engines

search engines, including web search engines, selection-based search engines, metasearch engines, desktop search tools, and web portals and vertical market websites that have a search facility for online databases.

Accountancy IFACnet

Business · Business.com · GlobalSpec · Nexis (Lexis Nexis) · Thomasnet (United States)

Enterprise See also: Enterprise search · AskMeNow: S3 – Semantic Search Solution · Concept Searching Limited: concept search products · Dieselpoint: Search & Navigation · dtSearch: dtSearch Engine(SDK), dtSearch Web · Endeca: Information Access Platform · Exalead: exalead one:enterprise · Expert System S.p.A.: Cogito · Fast Search & Transfer: Enterprise Search Platform (ESP), RetrievalWare (formerly Convera) · Funnelback: Funnelback Search · ISYS Search Software: ISYS:web, ISYS:sdk · Microsoft: SharePoint Search Services · Northern Light · Open Text: Hummingbird Search Server, Livelink Search · Oracle Corporation: Secure Enterprise Search 10g · SAP: TREX · TeraText: TeraText Suite · Vivisimo: Vivisimo Clustering Engine · X1 Technologies : X1 Enterprise Search · ZyLAB Technologies: ZyIMAGE Information Access Platform

Mobile/Handheld Taptu: taptu mobile/social search

Job Main articles: Job search engine and Employment website See also: Category:Job search engines · Bixee.com (India) · CareerBuilder.com (USA) · Craigslist (by city) · Eluta.ca (Canada) · Hotjobs.com (USA) · Incruit (Korea) · Indeed.com (USA) · Monster.com (USA) · Recruit.net (International) · SimplyHired.com (USA) · TheLadders.com (USA)

Legal · WestLaw · Lexis (Lexis Nexis) · Quicklaw

Medical · · Bioinformatic Harvester · Entrez (includes Pubmed) · EB-eye EBI’s Search Engine EMBL-EBI’s Search engine · GenieKnows · GoPubMed (knowledge-based: GO – GeneOntology and MeSH – Medical Subject Headings) · Healia · Searchmedica · WebMD · PubGene · Nextbio (Life Science Search Engine) · VADLO (Life Sciences Search Engine)

News · · Google News · Daylife · MagPortal · Newslookup · Nexis (Lexis Nexis) · Topix.net · Yahoo! News

Multimedia See also: Multimedia search · Bing Videos · FindSounds · Google Video · Picsearch · YouTube · Munax PlayAudioVideo · Yahoo! Video

Source code · Google Code Search · JExamples · Koders · Krugle

Maps · Bing Maps · Géoportail · Google Maps · MapQuest · Yahoo! Maps

Accountancy IFACnet

Geographical limited scope · Accoona, China/US · Alleba, Philippines · Ansearch, Australia/US/UK/NZ · Araby, Middle East · Baidu, China · Daum, Korea · Guruji.com, India · Goo, Japan · Leit.is, Iceland · Miner.hu, Hungary · Najdi.si, Slovenia · Naver, Korea · Onkosh, Middle East · Rambler, Russia · Rediff, India · SAPO, Portugal/Angola/Cabo Verde/Mozambique · Search.ch, Switzerland · Sesam, Norway, Sweden · Seznam, Czech Republic · Walla!, Israel · Yandex, Russia · ZipLocal, Canada/US

General Ask.com (formerly Ask Jeeves),Baidu (Chinese),Bing (formerly MSN Search and Live Search),Cuil,Google,Sogou (Chinese),sohu (Chinese),Yahoo! Search,Yandex (Russian)

Tags: , , , , , , // Category: SEO Talks.

Sponsors



2 Responses

  1. Nilsa Feddersen
    May 15th, 2010

    Howdy there,Superb article dude! i’m Tired of using RSS feeds and do you use twitter?so i can follow you there:D.
    PS:Have you thought putting video to this blog to keep the readers more interested?I think it works.Kind regards, Nilsa Feddersen


  2. Pozycjonowanie
    May 15th, 2010

    Very good primer on the subject and should help many businesses better understand SEO. I will be recommending it.




Categories