The global economic has kept downturn due to the financial crisis at the present period. At this time, tightening belts have become the choice of helplessness small and medium enterprise. In order to reduce costs, many SMEs start looking for a less-cost marketing road.
In the past, SMEs depended on the offline business more such as marketing staff for product promotion, but now with the promotion of information-based process, the network marketing becomes the choice relying on online marketing. According the reports, the costs putting in a third-party B2B network-marketing rise to 8% in 2008 from the 0.5% in 2002. It is expected that this proportion will continue to rise over the next years and it will reach to 11.5% in 2012.
Compared with these helpless transitions taken by SMEs, the enterprises based on B2B and B2C platforms feel much easier. The only thing they should change is to stimulate consumption. As a result of its continuous increasing, the professional China Electronics Wholesale company ePathChina Limited (http://www.epathchina.com) recently published a report analyzing the concrete related information.
ePathChina limited is established in 2007, it has achieve a premier position in the electronics field. The basic of ePathChina Ltd. is located in Shenzhen, China, the global manufacturer and sourcing center of electronic products. Abiding by the principle of “Super Quality, Satisfactory Services”, ePathChina (www.epathchina.com) are striving hard to make win-win situation for its customers. EPathChina.com has served more than 15,000 worldwide customers.
“Once taking the advantage of network, the search engine will be the most popular and most effective method to publicity.” Sophia, the representative of Electronics Wholesaler ePathChina Ltd. said. The mainstream search engines used in international trade are Google, Yahoo, MSN, etc.
“If you are just going on business in China, then Baidu must be the one you should attach importance to”. Sophia listed the major search engine for different usage and after that she added people must know more detailed to achieve success. As we all know, Baidu Inc., owner of the most popular search engine in China, is considering acquisitions to extend its lead in the world’s largest market for Internet users, which enlarges the potency dimension of network promotion.
For medium and small enterprises, if they just do blindfold without enough experience, the final results will be failure usually. “So the best choice is not to build the online shop of themselves but through the large-scale B2B platform”, Sophia reminded. There are lots of large-scale B2B platforms and the well-known one is alibaba. Alibaba’s consumer trading site, offers an ad channel for small businesses in China. As a matter of fact, these e-business platforms are just large databases and buyers search the products they want through them. Therefore, SMEs should be bold and courageous to attempt, and must be patient.
For SMEs that start their fledgling business, even the products they owned are low-end, they can find suitable buyers as well. It is not allowed to invest or innovate with a large amount of money blindly, however, carrying out self-analysis depending on their own products and their enterprise’s strengths is necessary. The price in Alibaba is relatively cheaper and there are much offline business in it, which is the good begin for the SMEs with few knowledge. However, to those SMEs who have strong industry they could consider publishing in the network that has advantages and features in the industry.
For small businessmen who have need for electronics, such as eBay power sellers, store owners, drop shippers or small wholesalers, ePathChina Ltd. (http://www.epathchina.com) is the best choice. The young staffs working in ePathChina believe that hard work and perseverance can drive them all the way to the top.