We use a vast array of tools to get the job done. Most web developers and SEO professionals do. SEO is a process comprising of great number of routine but indispensable tasks. We use a combination of desktop and web applications, some purchased and some free. Everyone we know has downloaded a free copy of Mozilla Firefox, but few realize that by installing some of the 1,500 free extensions they can minimize the need for some of the other applications they currently use.
SeoQuake (http://seoquake.com/) – This Addon makes the life of a Webdeveloper much easier, because you reach so many functions by only one click. It gives you so much selectable SEO info automatically right away while you are loading a web page. This extension is invaluable for anyone who is serious about search engine optimization.
HTML Validator (http://users.skynet.be/mgueury/mozilla/) – validates web pages to the W3C HTML standards with a simple green check in the corner of the page if the page validates, a red check if it doesn’t, and a yellow exclamation point if there are warnings. It also includes an enhanced view of source code that allows you to see where errors are within the code.
FireFTP (https://addons.mozilla.org/firefox/684/) – free, secure, cross-platform FTP client that provides easy and intuitive access to FTP servers. This eliminates a piece of software for those of you who use a separate program for FTP.
Professor X (https://addons.mozilla.org/firefox/2823/) – lets you view header information without having to view source code. The page “slides” down and Professor X shows you the contents of the page’s head element, including Meta, Script and Style content.
NikkelWHOIS (https://addons.mozilla.org/firefox/2646/) –view the WHOIS information for any page by clicking the button on the top-right of the browser.
IE Tab (http://ietab.mozdev.org) – sick of swapping between Internet Explorer and Firefox when testing out a web page you’re developing? With IE Tab you can view Internet Explorer in a Firefox Tab!
Codetech (https://addons.mozilla.org/firefox/1002/) – web page editor that has the feel of Dreamweaver. An amazing extension for anyone doing web design that doesn’t want to fork out a few hundred dollars for Dreamweaver.
Server Switcher (https://addons.mozilla.org/firefox/2409/) – easily switch between sites on your development and live servers by clicking the switch server icon.
SEO for Firefox (http://tools.seobook.com/firefox/seo-for-firefox.html) – pulls useful market research data right into Google’s and Yahoo!’s search results, including Google PR, Age, links, Alexa rank, WHOIS, and more. It also adds a few helpful links to the top of the search pages, including Google Trends, Google Traffic Estimator, and the Overture View Bid tool.
Yet Another Window Resizer (https://addons.mozilla.org/firefox/2498/) – allows you to resize browser window to default screen resolutions.
AdSense Preview (https://addons.mozilla.org/firefox/2132/) – preview the Google AdSense ads that would appear on that page. This is incredibly useful if you are considering putting AdSense on a page and don’t want to go through the hassle of signing up for an account and putting the ads up just to see what type of ads will show.
Screen grab (https://addons.mozilla.org/firefox/1146/) – takes a screenshot of the webpage and saves it as an image file. This saves a ton of time compared to the method I used to use – take a screenshot and open Adobe Photoshop to crop the image.
Server Spy (https://addons.mozilla.org/firefox/2036/) – indicates what brand of HTTP server (Apache, IIS, etc.) runs on the visited site on the lower-right side of the browser.
Beginner’s SEO Reference
If you are a webmaster/developer but yet to learn basic SEO, this book is for you: