For PPC Beginners ONLY: Free, live AdWords Academy online training course

Posted on October 7

Attending the ROI Revolution Beginner’s AdWords Academy course live is completely free.

Learn how to set up your Google AdWords account step by step from the very beginning. We’ll go through each step of campaign creation from keyword research to match types, account structure and setting bids. Each one of these steps done correctly results in saved money and time.

The best part is that this course is for the true AdWords beginner; we’ll practically be showing you every button you need to click to get the job done. If you’ve been putting off starting your own Google AdWords account or have paused it because it was losing money, you’ll want to be sure to attend this course and learn to do it the right way.

Pay-Per-Click advertising is the most cost-effective way to get your products or services in front of your prospects at the precise moment when their interest is at its peak. Over 60% of all US paid search advertising comes from Google AdWords.

Beginner Google AdWords Academy Online Course dates and times:

  • Tuesday, October 27th, 1:30pm ET: Introduction to Google AdWords
  • Thursday, October 29th, 1:30pm ET: Properly Setting Up an AdWords Account
  • Tuesday, November 3rd, 1:30pm ET: Advanced AdWords Features

Each training session lasts approximately 90 minutes, including 20 minutes of Q&A at the end of each session.

Registration is on a first come first serve basis. Attending each session live is completely free.

Register for session one now. Limit of 1,000 attendees.

Online Training Topics

Learn how to set up your Google AdWords account step by step from the very beginning. We’ll go through each step of campaign creation from keyword research to match types, account structure and setting bids. Each one of these steps done correctly results in saved money and time.

Pay-Per-Click advertising is the most cost-effective way to get your products or services in front of your prospects at the precise moment when their interest is at its peak.

Session 1:
Intro to AdWords
Session 2:

Proper Account Set Up
Session 3:

Advanced Features

Introduction to Online Advertising

  • What is pay-per-click
  • Features & benefits
  • Google search & content network
  • Account structure
  • The interface

Benefits and features of AdWords

  • Cost
  • Timing
  • Flexibility

Basic Terminology

  • Keyword
  • Cost-per-click
  • Clickthrough rate
  • Impression
  • Landing page
  • Conversion
  • Conversion rate
  • Ad position
  • Quality score
  • SEO v. SEM
  • AdWords v. Adsense

Creating a Campaign

  • Language and location targeting
    • Targeting guidelines
    • Excluding locations
    • Making custom targeting
  • Writing ad creatives
    • Editorial policies
    • Ad writing exercise
  • Building a keyword list
    • Best practices
  • Match types
    • Broad, phrase, & exact
    • Negative keywords
  • Setting bids and budgets
    • Daily budget
    • Minimum & Maximum bids
  • Using the Traffic Estimator

Optimization

  • Optimize to increase traffic
  • Optimize to increase quality score
  • Optimize to increase landing page quality
  • Optimize for the Google network

Reports

  • Creating and analyzing reports
  • Saving reports and report templates

Google Analytics

  • Basic linking to AdWords
  • Analytics dashboard
  • Using All Traffic Sources, and Site Usage
  • Tracking goal conversions
  • Tracking keyword performance

Proper Account Structure

  • Account
  • Campaign
  • Ad Group
  • Keywords

AdWords Interface

  • Campaign management tab
  • My account tab

Editing Campaign Settings

  • Basic settings
    • Setting start and end dates
  • Budget options
    • Delivery methods + Standard & Accelerated
  • Networds and Bidding
    • Choosing content or search
  • Ad scheduling
    • Multiplying bids
    • Setting times of day that you want your ads to run
  • Ad Serving
    • Setting ads to “Optimize” or “Rotate”

Tools

  • Campaign optimizer,
    Keyword tool,
    Traffic estimator,
    Ads diagnostic tool,
    Ads preview tool,
    Disapproved ads,
    Conversion tracking,
    My change history,
    AdWords Editor

Bidding

  • Manual bidding
  • Changing bids through “edit keyword settings”

Other Advertising Options

  • Image ads
  • Video ads
  • Local business ads
  • Mobile ads

Billing cycle and options

Steps to setting up an account

  • Starter vs. Standard
  • Choose Currency
  • Create your first campaign

Each training session lasts approximately 90 minutes, including 20 minutes of Q&A at the end of each session.

Registration is on a first come first serve basis. Attending the ROI Revolution beginner’s AdWords Academy course live is completely free.

Register for session one today. Limit of 1,000 attendees.

Meet the Academy Instructors

Timothy Seward is founder and CEO of ROI Revolution. Timothy’s firm is a charter consulting partner with both Google Analytics and Google Website Optimizer as well as a Google AdWords Qualified Advertising Company. Timothy has a bachelor’s degree in Computer Science from Florida Gulf Coast University. His company serves large and small Google advertisers throughout the United States and Canada and is based in Raleigh, NC.

Mike O’Rourke is a PPC Account Manager at ROI Revolution. Mike joined the company in January of 2008 after graduating with a B.A. in Communication Media Studies from North Carolina State University in Raleigh, North Carolina in 2007.

See you during the academy!

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2 Responses

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    January 9th, 2010

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    April 23rd, 2010

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