Today, Google and Bloomberg Television announced a strategic partnership that will make national inventory on Bloomberg TV available to advertisers through the Google TV Ads platform. This exciting news follows the announcement of our partnership with NBCU announced earlier this month, and underscores Google’s commitment to the TV ad industry.
Bloomberg Television is a 24-hour business and financial news channel, reaching over 54 million homes in the US. The network attracts affluent, highly educated viewers who turn to Bloomberg TV for fast accurate reporting of the world indexes, currencies, U.S. Treasuries, and the leading stocks and industry sectors.
Currently, advertisers can target Bloomberg Television through Dish Network inventory available on Google TV Ads. Our partnership with Bloomberg TV means that advertisers can now reach all Bloomberg TV viewers in the US.
Advertisers will be able to leverage the flexibility of Google TV Ads across more networks and wider audience reach, including real-time campaign optimization and targeting down to the specific program. Data from millions of set-top-boxes measuring all networks, including Bloomberg TV, give advertisers a glimpse into viewership patterns.
This partnership also brings Bloomberg TV the opportunity to make their inventory accessible to more advertisers through the Google system, including advertisers who may be new to TV advertising.
Through our partnerships with Dish Network, NBCU and now Bloomberg, we look forward to continuing to strengthen our platform and building a more robust television ad network for advertisers and inventory providers.
To learn about Google TV Ads and how advertisers have used our platform to grow their businesses, please visit our official Google TV Ads website.
Posted by Neha Mandal for Google TV Ads
Source: Google News & Talks