Google TV Ads: Traffic Estimator Updates

Posted on October 17

span style=”font-family:arial;”span class=”Apple-style-span” style=”font-size:100%;”This week, we’re introducing new functionality to the traffic estimator, the tool that provides/spanspan class=”Apple-style-span” style=”font-family:Arial;”span class=”Apple-style-span” style=”font-size:100%;” estimated impression counts for each of your target networks/dayparts and programs, based on your budget and CPM bid. This can provide helpful insight when creating your campaign, to understand whether you are likely to achieve your campaign objectives. You can access the traffic estimator by clicking on the /spanspan class=”Apple-style-span” style=”font-family:arial;”span class=”Apple-style-span” style=”font-family:Arial;”span class=”Apple-style-span” style=”font-size:100%;”on the /spanspan class=”Apple-style-span” style=”font-size:100%;”span class=”Apple-style-span” style=”font-weight: bold;”Calculate Weekly Estimates /spanspan class=”Apple-style-span”button from the span style=”font-weight: bold;”Set Pricing/span screen during campaign creation./span/spanspan class=”Apple-style-span” style=”font-size:medium;”span style=”font-size:100%;”br //spanbr //span/span/span/span/spandiv style=”text-align: center;”a onblur=”try {parent.deselectBloggerImageGracefully();} catch(e) {}” href=”http://2.bp.blogspot.com/_RU_h911wbUc/SPTktoHhnyI/AAAAAAAAAQk/uMk7-MX0icg/s1600-h/te.png”img style=”margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;” src=”http://2.bp.blogspot.com/_RU_h911wbUc/SPTktoHhnyI/AAAAAAAAAQk/uMk7-MX0icg/s320/te.png” alt=”” id=”BLOGGER_PHOTO_ID_5257078137562439458″ border=”0″ //aspan style=”font-size:85%;”span style=”font-style: italic;”span class=”Apple-style-span” style=”font-family:arial;”(Click on the image for a full-size version)/span/span/spanbr //divspan style=”;font-family:arial;font-size:100%;” span class=”Apple-style-span” style=”font-family:Arial;”span class=”Apple-style-span” style=”font-family:arial;”span class=”Apple-style-span” style=”font-family:Arial;”span class=”Apple-style-span”br //span/span/span/span/spanspan style=”;font-family:arial;font-size:100%;” span class=”Apple-style-span” style=”font-family:Arial;”span class=”Apple-style-span” style=”font-family:arial;”span class=”Apple-style-span” style=”font-family:Arial;”span class=”Apple-style-span”Here’s an overview of the new features and how to use them:/span/span/span/span/spandivspan class=”Apple-style-span” style=”font-weight: bold;”span class=”Apple-style-span” style=”font-family:arial;”br //span/span/divb style=”font-family:Arial;”span class=”Apple-style-span” style=”font-family:arial;”Spot Estimates per Network / Daypart Combinationsbr //span/bspan class=”Apple-style-span” style=”font-family:arial;”For each network, daypart, and combination, the traffic estimator will now include an estimated number of spots.br /br //spandiv style=”text-align: center;”a onblur=”try {parent.deselectBloggerImageGracefully();} catch(e) {}” href=”http://1.bp.blogspot.com/_RU_h911wbUc/SPTlFye7tkI/AAAAAAAAAQ0/Tvht9VlQPJk/s1600-h/TE+1+copy.jpg”img style=”margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;” src=”http://1.bp.blogspot.com/_RU_h911wbUc/SPTlFye7tkI/AAAAAAAAAQ0/Tvht9VlQPJk/s320/TE+1+copy.jpg” alt=”” id=”BLOGGER_PHOTO_ID_5257078552661833282″ border=”0″ //aspan style=”font-size:85%;”span style=”font-style: italic;”span class=”Apple-style-span” style=”font-family:arial;”(Click on the image for a full-size version)/span/span/spanbr //divspan class=”Apple-style-span” style=”font-family:arial;”br //spanbspan class=”Apple-style-span” style=”font-family:arial;”Cost per Spot Estimates/span/bspan class=”Apple-style-span” style=”font-family:arial;” /spandivspan class=”Apple-style-span” style=”font-family:arial;”For each spot, the traffic estimator will now show the estimated cost based on the expected number of impressions and your CPM bid. Understanding the estimated cost per spot, or unit cost, makes it easier for you to compare the unit cost of spots from your Google TV Ads campaigns with unit costs of your other TV buys.br /br //spandiv style=”text-align: center;”a onblur=”try {parent.deselectBloggerImageGracefully();} catch(e) {}” href=”http://4.bp.blogspot.com/_RU_h911wbUc/SPTolbE0enI/AAAAAAAAARE/6mNzj4HqzB4/s1600-h/te3.png”img style=”margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;” src=”http://4.bp.blogspot.com/_RU_h911wbUc/SPTolbE0enI/AAAAAAAAARE/6mNzj4HqzB4/s320/te3.png” alt=”” id=”BLOGGER_PHOTO_ID_5257082394668989042″ border=”0″ //aspan style=”font-size:85%;”span style=”font-style: italic;”span class=”Apple-style-span” style=”font-family:arial;”(Click on the image for a full-size version)/span/span/span/divdiv style=”text-align: center;”span style=”font-size:85%;”span style=”font-style: italic;”span class=”Apple-style-span” style=”font-family:arial;”br //span/span/span/divbspan class=”Apple-style-span” style=”font-family:arial;”Visual Representations of Spot Breakdownsbr //span/bspan class=”Apple-style-span” style=”font-family:arial;”In addition to the number of spots and cost per spot, the traffic estimator will also provide a visual representation of how the impressions for each spot contribute to the impressions delivered within the given network/daypart. This provides a quick visual sense of which spots are driving impression counts.br /br //spandiv style=”text-align: center;”a onblur=”try {parent.deselectBloggerImageGracefully();} catch(e) {}” href=”http://1.bp.blogspot.com/_RU_h911wbUc/SPTpLgNItKI/AAAAAAAAARU/gCDlLY4OY9o/s1600-h/TE+3+copy.jpg”img style=”margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;” src=”http://1.bp.blogspot.com/_RU_h911wbUc/SPTpLgNItKI/AAAAAAAAARU/gCDlLY4OY9o/s320/TE+3+copy.jpg” alt=”” id=”BLOGGER_PHOTO_ID_5257083048881075362″ border=”0″ //aspan style=”font-size:85%;”span style=”font-style: italic;”span class=”Apple-style-span” style=”font-family:arial;”(Click on the image for a full-size version)/span/span/span/divdiv style=”text-align: center;”span style=”font-size:85%;”span style=”font-style: italic;”span class=”Apple-style-span” style=”font-family:arial;”br //span/span/span/divbspan class=”Apple-style-span” style=”font-family:arial;”In Line Advice/span/bspan class=”Apple-style-span” style=”font-family:arial;” /spanspan class=”Apple-style-span” style=”font-family:arial;”Occasionally, you may see a “0” for spots or impressions. This can happen for a few reasons such as setting a budget that is too low to cover the estimated number of impressions or choosing a CPM bid that is expected to be too low to effectively compete in the auction. Now, when you see a “0” in the traffic estimator, you’ll have quick insight into what action can be taken to change it.br /br //spandiv style=”text-align: center;”a onblur=”try {parent.deselectBloggerImageGracefully();} catch(e) {}” href=”http://3.bp.blogspot.com/_RU_h911wbUc/SPTo4f-Hk_I/AAAAAAAAARM/JuR2U12Wej8/s1600-h/TE+4+copy.jpg”img style=”margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;” src=”http://3.bp.blogspot.com/_RU_h911wbUc/SPTo4f-Hk_I/AAAAAAAAARM/JuR2U12Wej8/s320/TE+4+copy.jpg” alt=”” id=”BLOGGER_PHOTO_ID_5257082722400572402″ border=”0″ //aspan style=”font-style: italic;”/spanspan style=”font-size:85%;”span style=”font-style: italic;”span class=”Apple-style-span” style=”font-family:arial;”(Click on the image for a full-size version)/span/span/span/divdiv style=”text-align: center;”span style=”font-size:85%;”span style=”font-style: italic;”span class=”Apple-style-span” style=”font-family:arial;”br //span/span/span/divspan class=”Apple-style-span” style=”font-family:arial;”Lastly, it’s important to remember that even with increased granularity, our estimates will remain estimates – not guarantees. We hope you find this directional guidance and increased transparency useful in setting up a successful campaign./spandivspan class=”Apple-style-span” style=”font-family:arial;”br //span/divdivspan class=”Apple-style-span” style=”color: rgb(102, 102, 102);”span class=”Apple-style-span” style=”font-family:arial;”Posted by Kenton Kivestu, Product Specialist/span/span/div/divspan class=”byline-author”/spanimg src=”http://feeds.feedburner.com/~r/LetsTakeItOffline/~4/420803809″ height=”1″ width=”1″/

Source: Google News & Talks

Tags: // Category: Geeky Talks.

Sponsors



Comments are closed.



Categories