Introducing the Traditional Media Effectiveness Tracking Page

Posted on October 17

span style=”;font-size:100%;” span class=”Apple-style-span”Print campaigns. Website visits. Audio Ads. Incoming phone calls. TV campaigns. It’s enough to make any marketer’s head spin. We don’t have to remind anyone of the importance of measuring each medium, but keeping track of them is /span/spanspan class=”Apple-style-span” style=”font-size:100%;”so/spanspan style=”;font-size:100%;” span class=”Apple-style-span” difficult that many businesses simply don’t have the time to do so. /span/spanspan style=”font-size:100%;”br //spandivspan class=”Apple-style-span” style=”font-family:arial;font-size:100%;”span class=”Apple-style-span”br //spanspan style=””span class=”Apple-style-span”Well, we want to help. We’re excited to announce the launch of the Traditional Media Effectiveness Tracking Page. It’s designed to provide marketers a better overview of the Google Traditional Media campaigns they’ve run, and /spanspan class=”Apple-style-span”more importantly/spanispan class=”Apple-style-span”,/span/ispan class=”Apple-style-span” how those campaigns have helped drive customer inquiries.br //span/spanspan style=””span class=”Apple-style-span”br /What happens to website visits when an advertiser runs print campaigns in multiple cities across the US? What happens to website visits when that same advertiser adds an audio campaign or TV campaign to the same markets? Ho/span/spanspan style=””span class=”Apple-style-span”w big is that benefit? We’re launching the Tracking Page because we want to help advertisers answer these questions. /span/spanspan class=”Apple-style-span”br //spanspan style=””span class=”Apple-style-span”br /The Traditional Media Effectiveness Tracking Page has three modules: an Impressions and Cost Module; a Google Analytics Module; and a Call Reporting Module. These modules work together to provide helpful insights about what effects /span/spanspan style=””span class=”Apple-style-span”an advertiser’s traditional/span/spanspan style=””span class=”Apple-style-span” media campaigns are creating.br /br //span/span/spandiv style=”text-align: center; font-style: italic;”span class=”Apple-style-span” style=”font-family:arial;font-size:100%;”span style=””span class=”Apple-style-span”(Click on the images below for full-size versions)/span/span/spanspan style=”font-size:100%;”br /br /Impressions and Cost Modulebr //span/div/divdivdiv style=”text-align: center;”span style=”font-size:100%;”a onblur=”try {parent.deselectBloggerImageGracefully();} catch(e) {}” href=”http://1.bp.blogspot.com/_nfnIxYS4pP4/SOPre6JMBJI/AAAAAAAAAFI/JkJHT2gRzg4/s1600-h/Picture+1.png”img style=”margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;” src=”http://1.bp.blogspot.com/_nfnIxYS4pP4/SOPre6JMBJI/AAAAAAAAAFI/JkJHT2gRzg4/s400/Picture+1.png” alt=”” id=”BLOGGER_PHOTO_ID_5252300506680525970″ border=”0″ //abr //spanspan style=”font-style: italic;font-size:100%;” Google Analytics Module/spanspan style=”font-size:100%;”br //span/divdiv style=”text-align: center;”span style=”font-size:100%;”a onblur=”try {parent.deselectBloggerImageGracefully();} catch(e) {}” href=”http://4.bp.blogspot.com/_nfnIxYS4pP4/SOPre9ivC8I/AAAAAAAAAFQ/n2R1KOf0MFc/s1600-h/Picture+2.png”img style=”margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;” src=”http://4.bp.blogspot.com/_nfnIxYS4pP4/SOPre9ivC8I/AAAAAAAAAFQ/n2R1KOf0MFc/s400/Picture+2.png” alt=”” id=”BLOGGER_PHOTO_ID_5252300507592985538″ border=”0″ //a/spanspan style=”font-style: italic;font-size:100%;” Call Reporting Module/spanspan style=”font-size:100%;”br //span/divspan style=”font-size:100%;”a onblur=”try {parent.deselectBloggerImageGracefully();} catch(e) {}” href=”http://2.bp.blogspot.com/_nfnIxYS4pP4/SOPrfKd4-0I/AAAAAAAAAFY/j4gst-s3zgc/s1600-h/Picture+3.png”img style=”margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;” src=”http://2.bp.blogspot.com/_nfnIxYS4pP4/SOPrfKd4-0I/AAAAAAAAAFY/j4gst-s3zgc/s400/Picture+3.png” alt=”” id=”BLOGGER_PHOTO_ID_5252300511062326082″ border=”0″ //a/span/divdivspan class=”Apple-style-span” style=”font-family:arial;font-size:100%;”br //span/divdivspan class=”Apple-style-span” style=”font-family:arial;font-size:100%;”span style=””span class=”Apple-style-span”Advertisers can use the Tracking Page to identify trends and insights and then use advanced tools such as Google Analy/span/spanspan style=””span class=”Apple-style-span”tics reports to deep dive into, say, how the combination of running a print and audio campaign in the same market at the same time drove a substantial increase in website response – a phenomenon that a href=”http://ca.youtube.com/watch?v=FVeRCcVytt4″GolfNow/a experienced when launching their product in new markets.br /br /As this tracking page evolves we look forward to adding new modules which further the tracking abilities of our advertisers. /span/spanspan style=””span class=”Apple-style-span”Check it out today and of course, feel free to pass along your thoughts. We’ve set up a feedback link on the right side and we look forward to hearing from you. /span/spanspan class=”Apple-style-span”br /br //spanspan style=””span class=”Apple-style-span”The Effectiveness Tracking Page can be found on the ‘Traditional Media Ads’ tab on the Conversion Tracking link in AdWords Accounts. You can find it linked from the Campaign Summary table as well – above the Audio, Print and TV campaign tables./span/spanbr //span/divdivspan class=”Apple-style-span” style=”font-family:arial;font-size:100%;”br //span/divdivspan class=”Apple-style-span” style=”font-size:100%;”span class=”Apple-style-span” style=”color: rgb(102, 102, 102);”span class=”Apple-style-span” style=”font-family:arial;”Posted by /span/span/spanspan class=”Apple-style-span” style=”line-height: 16px;font-size:100%;” span class=”Apple-style-span”span class=”Apple-style-span” style=”color: rgb(102, 102, 102);”span class=”Apple-style-span” style=”font-family:arial;”Kenton Kivestu, Product Specialist and Neha Singh, Software Engineerbr //span/span/span/span/divspan class=”byline-author” style=”font-size:100%;”/spanimg src=”http://feeds.feedburner.com/~r/LetsTakeItOffline/~4/408634011″ height=”1″ width=”1″/

Source: Google News & Talks

Tags: // Category: Geeky Talks.

Sponsors



Comments are closed.



Categories