Beginning this week, Google TV Ads advertisers who target Bloomberg TV nationally will now be able to reach all Bloomberg TV viewers in the US. Access to this national cable inventory is made possible through our partnership with Bloomberg TV, recently announced in this blog post. Bloomberg Television is a 24-hour business and financial news channel, reaching over 54 million homes in the US.

To reach this desirable audience, simply select Bloomberg TV from the network list on the Target campaign page when creating your campaign.

Advertisers who select Bloomberg as a network target in their national campaigns will be automatically entered into the auction for any available Bloomberg inventory during the chosen dayparts. If you’d like to reach the entire national Bloomberg TV audience, make sure that you have enough budget to cover the number of expected impressions. We can help you identify whether your budget and bid are likely to cover the networks and dayparts you’ve selected; simply click on the “Calculate Weekly Estimates” button on the Set Pricing screen. Learn more about estimated impressions and cost.