Last night, Google announced a strategic partnership with NBC Universal in which NBCU will offer a limited amount of advertising inventory across all dayparts on several of its cable networks. This exciting inventory partnership is the beginning of an important relationship with NBC Universal and will allow advertisers broader reach through the Google TV Ads platform.
As a result of this partnership with NBCU, national cable inventory on CNBC, Sci-Fi Network, MSNBC, Oxygen, Sleuth and Chiller will be available through the Google TV Ads system across all dayparts, including primetime starting in early 2009.
Since our launch, Google TV Ads has been improving and evolving with valuable input from advertisers and agencies. Advertisers have found our platform and premium Dish Network inventory to be useful in driving more relevant, efficient, and measurable TV advertising. By offering both Dish Network and NBCU inventory, we’re thrilled to extend the benefits of Google TV Ads across a larger inventory footprint.
Google TV Ads has enabled a range of advertisers, from direct response businesses like FragranceNet.com to brand advertises such as Lenovo to buy more efficient, accountable and measurable national television advertising. Read about more advertiser successes or view Google TV Ads success stories on our YouTube Channel. In order to take advantage of the expanded inventory offering when it becomes available, we encourage advertisers and agencies to get up and running on our system today.
In NBCU, we’ve found another partner that shares Google’s commitment to innovation, research and the power of technology. With valuable feedback from advertisers, agencies and inventory partners, we’ve continued to evolve and strengthen the Google TV Ads platform. Together with our partners, we are committed to developing a robust television ad network for advertisers.
To launch your own TV campaign in minutes, check out our Getting Started Guide.
Posted by Neha Mandal & Jesse Haines for Google TV Ads
Source: Google News & Talks