The time is drawing near as Search Engine Strategies (SES) Chicago Expo hosted from December 8th-12 in Chicago, IL houses some of the most brilliant minds in the search engine optimization and search engine marketing industry.
The culmination of over 60+ sessions from a veritable ensemble of top-tier panelist literally on the vanguard of emerging technology and techniques all housed under one roof at the Chicago Hilton just down the block at 720 S. Michigan Ave. (not far from our offices in the Hancock Tower in the Magnificent Mile).
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the higher a site’s “page rank” (i.e, the earlier it comes in the search results list), the more visitors it will receive from the search engine. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym “SEO” can also refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
Attendees can expect to witness everything from the future of analytics from experts such as Josh James, the CEO of Ominture, Richard Zwicky Founder / CEO of Enquisite, on page optimization tactics and tools of the trade from seasoned SEO Bruce Clay of Bruceclay.com, Dave Naylor from Bronco in the UK (who will also be speaking about the best kept secrets of search), Affiliate Marketing and Monetization strategies from Kristopher Jones President & CEO of Pepperjam (whom I am looking forward to meeting), Lee Odden CEO of Top Rank Online Marketing, as well as dozens of other avid SEO / SEM / Internet Marketing professionals.
As the CEO of one of Chicago’s Leading search engine optimization companies, a master-mind gathering of this magnitude will leave the windy city bustling with tactics that could potentially reshape search as we know it. We are truly looking forward to the event and the after parties (where the real secrets of search are often revealed).
:: Source: SEO Design Solutions