SEO: Search Engine Optimization Bible

Posted on April 4

  • ISBN13: 9780470452646
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It’s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site’s search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more. Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.
SEO: Search Engine Optimization Bible

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5 Responses

  1. James Honda
    March 4th, 2010

    I like the book, it has a lot of info on the subject of SEO.
    Rating: 4 / 5

  2. R. G. Baily
    March 4th, 2010

    I can not decide whether the cover image look as if they give me the finger, or just extremely phallic. Rating: 3 / 5

  3. Monica Green
    March 4th, 2010

    This book is great if you have no knowledge, like me. So, it was very helpful and really opened my eyes to this world called SEO. However, this book is so repetitive! I found myself, annoyed at the many times she would repeat certain concepts. It’s like I got it already. Plus if you look her up on the web, her own website is HORRIBLE! OMG. It’s like something you could do in geocities. It is unbelievably tacky, elementary and doesn’t even reflect the advice she gives. But with all that said, this is a really good book for a novice. I would recommend it to anyone who needs a good foundation into understanding SEO. She’s a good writer.
    Rating: 3 / 5

  4. Marti Manent Gonzalez
    March 4th, 2010


    If you had some experience in SEO you do not need this book. Is a complete introduction to SEO but not for how experiencein SEO.

    Rating: 2 / 5

  5. Joyce A. Anthony
    March 4th, 2010

    I started this book slightly skeptical. After reading almost all there is out there on SEO, I didn’t think there was anything new to be learned–I was pleasantly surprised. Jerri Ledford takes readers from the very basics of how search engines work to the advanced marketing techniques that can give you an edge over the competition. Knowing exactly why something is being done helps to understand the how much better. eginners will have no problem following step-by-step through the process. This book isn’t just for those new to SEO and online marketing, however. Ms. Ledford continues to delve deeper and deeper into the subject and it is highly unlikely that anyone, including those who consider themselves experts, will finish this book without having learned something new and beneficial. I would suggest that anyone who plans on marketing online have a copy of this book on their reference shelf. You are sure to return to it over and over again.
    Rating: 5 / 5