SEO Videos: How to Discover Competitors SEO Strategies

Posted on February 1, 2010

Discover and Reveal Competitors SEO MetricsHave you ever wanted to assess, discover or reveal your competitors most coveted SEO metrics? What if you could reveal the infrastructure behind their site architecture, traffic levels per keyword, how many pages they have dedicated to a keyword or how many inbound or internal links they are using to support their keyword(s) rankings.

Watch How To Discover Competitors SEO Strategies in Educational & How-To |  View More Free Videos Online at Veoh.com

After viewing this insightful SEO Video, you will have a firm idea of which metrics to data-mine, reverse engineer or which metrics to ignore.

Metrics:

  1. Use SEM Rush (for mapping most competitive keywords).
  2. Use Xenu Link Sleuth to assess links and site architecture.
  3. Use Relevant Naming Conventions in Tandem with Flat Site Architecture.
  4. Assess Website Size to Determine Content to Keyword Saturation.
  5. Assess Inbound links and Deep Link Ratio.
  6. Are there Content Silos? (Clearly Delineated Sub Folders).
  7. Assess Links in to Links out (from Top Tier Pages Down).
  8. Assess Aggregate Rankings (SpyFu, SEM Rush).

Application:

  • Flatten site architecture for massive sites
  • Use keyword rich descriptive URL’s (category last ) ex. /exact-match-keyword-category
  • Ensure titles match descriptive URL’s and are reflected in H1 tags and first 50 words (in the body copy).
  • Ensure that internal links from other pages match URL and title (to reinforce relevance).
  • Ensure links leaving optimized pages link back to root or homepage with the main keyword/shingle.
  • Ensure the homepage links to the main category pages only (to establish hierarchy).
  • Then that categories feed subordinate products and other relevant landing page tiers from intelligent linking.

Related Posts:

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Market Research and Finding Competitors Keywords

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SEO Design Solutions @ SEO Design Solutions™Original post here: SEO Design Solutions

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