SEO is all about getting to the top of the free listings on Google, Yahoo, and Bing. There are many SEO books that wow you with their esoteric jargon, and overwhelm you with too much information. The SEO Fitness Workbook is different! The SEO Fitness Workbook helps you set up a seven step plan to get your company to the top of Google for free. Dr. Jason McDonald has guided hundreds of companies through the process of successful SEO, and he is a master at making the complex simple. How do you define your best keywords? How should you weave those keywords into your HTML page tags? What are links, and how do you get them? Dr. McDonald answers these questions, and more, in a step-by-step system. Moreover, the book relies exclusively on free tools for SEO. The top ten free SEO tools list (provided in the Appendix) is your guide to the best the web has to offer. Getting to the top of Google is critical for your business, and this SEO Fitness Guidebook explains how to do it. Step by step. Simple. Systematic. And using free tools. What could be better?