Email is Sharing Way Ahead of FaceBook
Understanding sharing activity on your web site can give you insights as to what your most popular content is and how your visitors are sharing. In the Feb 2009 newsletter issued from ShareThis, they published sharing percentage among social media used by their members.

As you can see, email dominates sharing activity. Look at our ShareThis button on page end. You can see why they have make their ShareThis widget has the Send/Email tab to help get content out to as many eyes as possible.
The Share Index Among Industrial Segments
The Share Index graph shows click-through (shares/pageviews) for different segments relative to the median rate for that publisher group. It helps us understand which segments share more content (health and news) as opposed to other segments (entertainment, sports, and video games). Note that an index score of 100 is the median for all publishers in the group.

Social Media Marketing
Social media marketing has becoming increasingly important as a marketing method. Not only for digital web sites but conventional products and services. Tools and methodologies have been developed helping to get your marketing message propagate to your intend audience quite effective. Author Dave Evans has written a book Social Media Marketing: An Hour a Day for an overview of this trend and some easy-to-follow practices for smaller web site and business owners:
If you will be starting social media marketing from corporate level settings, Secrets of the other book Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! by Paul Gillin may be a better reference for you. Paul is a professional consultant in the real estate and construction sector. In this book he gives practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.
Price: USD 10.85
33 used & new available from USD 8.49
Tags: social media marketing // Category: Qoo Talks.






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