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An interesting take on SEO was presented to me yesterday from one of our sales agents which made me aware that most SEO companies are still using methods and tactics hailing from a dated algorithm. Examples such as a monthly maintenance fee (to ensure your rankings won’t slip vs. targeting more related keywords), retooling old [...]
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With so many new algorithms being adjusted, modified or replaced altogether, between the cached version of the SERPs (search engine result pages) and the actual index there are obvious discrepancies leaving their mark on the web. The New Search Engine Moderator – Indexing and De-indexing Before you can rank competitively, achieving the proper balance between [...]
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Don’t be fooled by people trying to tell you that tracking SEO metrics based on keywords and keyword performance is obsolete. Keywords and the traffic they produce are alive and well and depending on the position (above the fold or below the fold) and the percentage of traffic they receive is tangible to assess conversion [...]