Using SEO to Free Yourself from PPC
January 6, 2010
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For many the notion of liberating their advertising budget from PPC ( pay per click ) marketing and using an alternative such as SEO is a frightening gesture. Break Free of Pay Per Click Advertising Although fear can be a great motivator (in addition to ego based bidding when considering the power of a #1 ranking); to end users in search of a product, service or solution, there is a slight variance of screen real estate that discriminate the differences between paid and organic listings
