December 23, 2009
If you are engaged in SEO and curious about which keywords are driving the most traffic to your website in Google, the SEO Quake team who brought you SEO Digger and now SEM Rush has recently added a new keyword tracking metric to their online arsenal known as “ Trend Data” . www.semrush.com adds Trend Data to SEO Tool This feature highlights historical keywords and rankings for your domain allowing you to track new keywords as they appear as well as provides the ability to track the number of visitors resulting in hits to your site based on the top 20 positions in Google. This graph compares historical data allowing webmasters to determine if relevance is tapering off for select keywords or stemming (and multiplying) encroaching on more popular keywords and key phrases.
December 22, 2009
To those of you who thought SEO was easy, its time you had a chance to see what we are up against… Sure, piece of cake, right? In case you ever wondered what a search engine algorithm was like, just take a look at some of the proposed information retrieval models that could very well “be the engine” behind your next search. Just as my fellow optimizers are trying to stay afloat, brilliant advances in search engineering ranging from query expansion, static scoring, query expression, taxonomy edge weights and more are making their debut to throw yet another curve ball at those who would try to breach the barrier to entry of the top 10 results
December 21, 2009
The thing to keep in mind about SEO is that it is scalable and depending on (a) your website and if it was constructed initially with SEO in mind (b) your budget (c) your ability to add or edit content (d) your ability to attract, build or acquire links as well as how well each segment or page in your website is fed (with content / internal or external links), determine the range, magnitude and impact of the digital footprint your efforts can create. There is no substitute for doing things right the first time. Obviously, the more competitive the vertical, the more expertise, content, links or collaboration are required in order to provide the robust presence required to offset previous competitors in their quest for rankings.
