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How do you generate awareness of new reasons to buy your product or service? Hotels.com, a resource for travelers looking for competitive hotel rates, wanted to drive awareness of customer reviews as a useful feature available on their website. The company used Google Print Ads to get the word out and drive more bookings.
To get [...]
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Over the past year, our team has been gathering a feature wish list from you, our customers. We also asked experts in the web analytics industry and listened to customers of other analytics tools to find out what additional functionality they would like to see added to Google Analytics to make it as powerful, flexible, [...]
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Is your website stranded past page two for your main keywords? The chances of someone going to the second or third page to find your website is like the chances of this poor chap finding a signal or a ride from the dilemma. Fortunately in real life, there is SEO to the rescue for sinking [...]