A beautifully designed website is useless if there is no visitor to find out what you are offering. The main source of traffic for most websites is from search engine. It is the search engines that get your website visible to your potential customers.
When someone does a search on the Internet, he or she has the intention to find out about a particular product or service. Therefore, if your business offers the product or service, you should make sure that your website is rank high on search engines so that the searcher can visit your website and get what he wants. So how is it possible for your website to rank high on search engines?
When someone searches for something, the search engine will crawl through millions of pages it has indexed and present the searcher with the most relevant results. The search results will be ranked, and the website with the most relevant content will appear at the top.
That is why many companies pay professional search engine optimization agencies to help them optimize their websites with relevant content, so that their websites will appear at the top when people search for products or services related to what they are offering.
Remember that a potential customer will most probably only look at the number 1 to 3 listings. Therefore, it is extremely important for your site to rank high in search engines. I am sure that you will not want to give your competitors the advantage: when their websites appear at the top but your site appears on page 10 when someone searches your products or services. Now, there are so many search engines on the Internet, so which one do you target?
Major search engines like Google, Yahoo, MSN, and Baidu have more searchers when compared to other search engines. As you know, Google has the most market share when compared to other search engines. However, sometimes it also depends on your geographic location. For example, in China, when someone wants to search for something online, they will usually go to Baidu rather than Google. Therefore, it is advisable for you to find out what search engine your target audience uses and make sure that your website ranks well on that engine.
Keywords also play an important role in a successful search marketing campaign. Surveys have shown that when a customer wants to find a website, product or service, they will usually use search engine. One of the main rules in ranking a website for all search engines is to check the location and frequency of keywords on a web page. This means that if you want your website to rank well, you need to choose the right keywords that your target audience will search, and place them strategically across web pages of your site.
Once you have achieved high ranking for your website, you will see a major surge of targeted traffic to your website. With good landing page optimization, you will stand a higher chance to convert them to your customers.