Although the definition of amazing is unique to each individual, we know that getting quality traffic from SEO results is half the battle, yet once consumers reach your site, that traffic still must convert.
Search engines deliver pre-qualified traffic based on the premise that anxious consumers are already searching for products and services. However, depending on their needs and objectives, the urgency of the situation and the appeal/solution presented from your pages, each facet must create the perfect synergy to yield a successful return on investment.
It is easy to get tunnel vision and overlook the basic needs of your preferred audience or rely on one marketing method instead of diversifying your approach. Fortunately websites are scalable as well as content and design are pliable to accommodate change.
Below are three primary factors that search engines reward with links to articles that provide more depth about the topic. In summary, by successfully managing chronology, topical relevance and search engine trust your web pages will always hit their mark in the top 10 and rise to the top.
The Three Primary SEO Factors Are:
Time – the longer your online the better. Credibility and trust are often synonymous variables when algorithmic assessments scrutinize your website.
Relevance – Does your site have 1 page or 100 pages on the topic?, 10 quality links or 10,000 low quality links? All of this matters to search engines. With every node of search engine algorithms, there is another layer of redundancy to cross reference that variable with another to ascertain validity. If you want to acquire a top ranking, your content must have relevant context to deliver to the end user, otherwise your pages will be overlooked as the optimal solution to the majority of keywords that convert from consumers search engine queries.
Trust – just like in the real world, you have to earn it. This by far is one of the most human aspects of search engines, trust equals traffic, trust equals engagement and trust equals authority. Although you can expedite the process, you still have to develop key indicators over time consistently to gain the approval of instantly ascending the rankings unchallenged, which is a by product of search engine trust.
What does amazing imply to you, would that mean tripling your traffic within 3 months? Increasing lead generation by 400% or having a popular authority site that catapults everything you publish to the top 10, 20 and 30 results without effort?
If so, then think ahead of the curve, plan for the future by viewing each page of your website as a holistic piece of the puzzle and above all else add quality content frequently to stay in the graces of search engine spiders as they crawl the web for useful information.
We hope you enjoy the resources, there is no substitute for quality. So, instead of trying to rank before you understand the needs of your audience, take a step back and think about the long-term benefits of your optimization strategy if you want long-lasting SEO results.