When the talk of Google Caffeine hit the street a few months back in August of 2009, SEO’s panicked thinking they had to retool their optimization methods to encompass the new paradigm.
Well, here is in November and according to the tip off from Russell Wright and Sue Bell at Themezoom.com, the caught the first roll-out of the Google Caffeine search results in Google’s main data center earlier today…
What does this mean to you? Depending on which metrics you have been focusing on in your SEO, link building and content creation methodologies, it means faster and deeper crawl rates for your site (which equates to more rankings if those pages are optimized correctly), as well as a citation metric that assesses popularity over just age and authority.
You may in fact see some rankings fluctuate, but the gist is, as long as you have focused on quality content, have a solid site architecture with themed / topical content with relevant internal links, you should be insulated from falling off the face of the SERPs (search engine result pages).
This is an infrastructure update to the way that the information retrieval algorithm works, so to say how the legacy content that exists in the cloud data of the remnant data centers and the new algorithm will “work things out” remains a work in progress.
In the meantime, you should prioritize your content and promotional tactics to embrace the new “clique centric“ algorithm which is much more sophisticated at identifying duplicate content, citation and the fresh content factor.
It may be too early to tell if the roll-out sticks, I did notice the caffeinated results in the morning, then throughout the day, they normalized back to the old data centers.
However, for those of you who track search results and keywords religiously, hold on to your hats until the dust settles before making hasty conclusions about the new and improved search engine infrastructure and how it serves up results…
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