Recently, the AdWords Help Forum started posting weekly tips to help advertisers improve their campaigns. This got us thinking… why not share the love with our blog readers? In this spirit, we’ll periodically share some of these tips and tricks with you, covering everything from new tools to optimization strategies.
Today, we’ll start with unlocking the [...]
The Google Marketer’s Playbook is a series of educational talks where our experts discuss strategies for making the most of AdWords and other Google products such as Google Analytics and YouTube. You can attend the Google Marketer’s Playbook and hear advice on topics such as optimization strategy, measurement and tracking, and increasing reach during the [...]
The holiday shopping season can be a boon to retailers, but during strained economic times it’s particularly important to understand how to measure the effectiveness of online campaigns. We partnered with Compete, Inc. to study the role that search plays in the retail buying process, and recently held a recorded webinar to present the findings. [...]
Double, double toil and trouble; fire burn and cauldron bubble……..
Halloween is now the third most lucrative trading period after Christmas & Easter & ahead of Bonfire Night & Valentines Day, so it’s well worth ensuring your campaigns are fully optimised to get the most from this valuable traffic season.
Be Creative: Halloween is about more than [...]
The holiday shopping season can be a boon to retailers, but during strained economic times it’s particularly important to understand how to measure the effectiveness of online campaigns. We partnered with Compete, Inc. to study the role that search plays in the retail buying process, and recently held a recorded webinar to present the findings. [...]
We’re happy to announce the release of the AdWords API version 13 (v13)! V13 introduces several changes to the AdWords API; we’ve highlighted the main points below. For a complete list of v13 changes, please see our release notes.
V13 Highlights
* New geotargeting options: Target multiple geographic levels (countries, regions, metro areas, [...]
