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Nothing is more frustrating when browsing a web site, than deciding to purchase the product and having to hunt around to find out how to purchase the product! This is something that many web designers overlook when making decisions about the layout and design of their site.Always remember that the call to action is probably [...]

If you’ve read Shawn’s Article about tracking autoresponders, you know that Google Analytics’ Site Search tool can be utilized to track secondary sources. Toward the end of this post I’ll give you a way to use Site Search to track the effectiveness and value of a section, such as a blog section, as well as [...]

Following the lead of Dennis Mortensen (founder of IndexTools, Director of Insights at Yahoo!, WAA board member and all around good guy) I’ve decided to identify just how compliant GA is with these standards.
Below is a list of all standards defined in the WAA metrics definitions document and GA compliance with each definition. GA [...]