An interesting take on SEO was presented to me yesterday from one of our sales agents which made me aware that most SEO companies are still using methods and tactics hailing from a dated algorithm.
Examples such as a monthly maintenance fee (to ensure your rankings won’t slip vs. targeting more related keywords), retooling old pages [...]
With so many new algorithms being adjusted, modified or replaced altogether, between the cached version of the SERPs (search engine result pages) and the actual index there are obvious discrepancies leaving their mark on the web.
The New Search Engine Moderator - Indexing and De-indexing
Before you can rank competitively, achieving the proper balance between your on [...]
13
Oct
Don’t be fooled by people trying to tell you that tracking SEO metrics based on keywords and keyword performance is obsolete.
Keywords and the traffic they produce are alive and well and depending on the position (above the fold or below the fold) and the percentage of traffic they receive is tangible to assess conversion and [...]
When you constantly crawl thousands of search engine result pages daily (just to understand the behavior of cause / effect and the search engine algorithm) you start to notice the mood swings of search engine mannerisms which are the residual fragments, routines and traces the algorithm leaves behind.
In light of all seriousness, following are some [...]
Since you never know which keywords will gain traction first (at which rate, how often they will spike or fluctuate based on factors like supply / demand, seasonal trends or alternate broad match variations) you need to separate keywords that perform from keywords that do not.
It is important to look at patterns as they [...]
Creating landing pages that convert is an intriguing topic. Success is dependent on visitor expectation and relevance. If you hit the wrong note with visitors, your pages can become complacent with high bounce rates (people leaving the page promptly).
You never know how visitors will enter or move about your site. This is why communicating [...]
